Women are posting selfies of themselves on Facebook without makeup on, in a bid to “raise cancer awareness”… but have they missed the point of this social media craze?
We’re sure you’ve already seen them on Facebook; brave women are flooding the social media sites with pictures of themselves without makeup on to raise awareness of cancer charities.
However, while we applaud these women for going bare-faced (and you all look fabulous, by the way), we can’t help but feel that they’ve missed the point of the exercise…
The craze originally kicked off in September 2013, when beauty retailer Escensual.com launched the nationwide DareToBare campaign for women across the UK to raise money and awareness for Breast Cancer Care.
The campaign aimed to persuade women of all ages and walks of life to get sponsored to go to work, social activities or even a night out without their make-up on.
The difference between the #DareToBare campaign and the latest “no makeup selfies” craze is this; women were being sponsored to go makeup free. Escensual also donated £1 for the first 1000 women to tweet their #DaretoBare photo. And, essentially, a lot of money AND awareness was raised for cancer charities.
Several people on Facebook have attempted to hijack the new craze for the better, donating money themselves to charity or sharing helpful advice on how to look for cancer.